Research

At the Wharton Sports Business Initiative, one of our principal goals is to lead in conducting cutting edge research which can provide practical benefit to the sports business industry globally. Wharton Faculty conduct research in areas such as General Management, Marketing, Finance, Statistics, Business and Public Policy and more. Wharton Faculty have also published articles and books which have been widely read and utilized by other academic institutions, including "The Business of Sports", written by Prof. Scott Rosner and Prof. Ken Shropshire.